Samantha Keppler grew up in Strongsville, Ohio, a suburb of Cleveland. After high school, she attended Clark University in Worcester, MA and studied one year abroad at the London School of Economics. After graduation, she joined Teach For America and taught algebra and calculus for three years at Kappa International High School, a public high school in the Bronx, NY. It was through her teaching experience that she began to think about the use and implementation of educational resources and technology. After teaching, she earned her PhD in Industrial Engineering and Management Sciences from Northwestern University's McCormick School of Engineering. She started at Ross as an Assistant Professor in the Fall of 2016.